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COOL HUNTING

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Virgos of the world unite! After a successful campaign based on his birthday last year brought wells to Kenya, Scott Harrison of charity:water is using the excuse again to this time fund a larger goal of getting more clean water into Ethiopia — the African country that's home to the most amount of people without access to safe water.

The September Project tasks people with donating $33 in honor of his 33rd September birthday that marks the 2nd anniversary of his undertaking to bring clean drinking water to Africa. He's also calling on other September babies to celebrate their birthdays in the same way by asking for a donation in lieu of gifts. One hundred percent of the money donated will go to the cause, which has set its goal at $1.5 million to benefit 150,000 people in the region.

Participants can set up their own page on the Born in September site where people can donate. You can also check out a series of shorts that document the challenges Ethiopians have when it comes to potable water, as well as the trailer for the project.

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