Cerealart is in the business of developing and manufacturing artists projects for distribution to a broader consumer audience. Balancing that mission with a well curated aesthetic and respect for artist integrity is no easy task. So far, they've done it quite well-- the work comes from Yoshimoto Nara, Ryan McGinness, Dalek and Laurie Simmons among others.
Initially, Cerealart was web based but now they're keeping close to their roots and hitting the art gallery world. For the rest of the Summer you can find a store installed at Perry Rubenstien on 24th Street in Manhattan.