Burton staked its claim in the Midwest by opening their latest flagship store in Chicago last night with a big ol' Burton-style party. It may seem odd to open a snowboarding store in the flatlands, but Founder and Chairman Jake Burton first competed with a Burton board in Michigan, so the store brings 30 years of Burton full circle.
At four stories high in a townhouse-style building, this could be the most cozy Burton store yet—even featuring a living room area with couches and a TV where visitors can watch Burton riders on a flat screen and chill out for a bit. The boutique stocks all the latest gear, including Idiom, Anon, Gravis, Analog, AK and all the rest of Burton's brands and there's an entire floor dedicated to women.
The Chicago store is the latest to join recent Burton flagships worldwide, including one in Burlington, Vermont, New York City, Tokyo and Inssbruck, Austria. We've heard of some other Burton Store openings in the works, so stay tuned.
56 Walton Street
Chicago, Illinois 60611 map
Check out more images of the store here.