View Mobile Site


show nav
View Desktop Site


Burton Store NYC

by Josh Rubin in Culture on 19 September 2005


Further proving Burton is as much about fashion as it is function, they've just opened a store in the heart of SoHo. Situated on the corner of Spring and Mercer, the store includes the full range of products from each of the Burton brands: Red, Anon, Analog, Gravis and of course Burton. The highlight is their 20 degree below zero testing room. It's a minimally decorated ice box with a mirror, window and some seating-- a perfect way to get a quick sense of how warm the gear really is. Stay tuned for some mountain trips and other events coming to the store this winter.


Get Cool Hunting delivered to your inbox every weekday morning