The Be@rbrick World Wide Tour is coming to NYC next week, running 13 - 25 September. Celebrating Medicom's iconic Be@rbrick toy, artists and designers were invited to apply their style to a blank white bear. Mastermind Japan, featured on the right, is one of the 40+ creators-- others include Hiroshi Fujiwara, James Jarvis, Kaws, Delta, Pete Fowler, Futura and WK Interact.
The exhibition will be held at the GBE At Passerby Gallery in Chelsea, 13 - 25 September and will be open daily from 11AM-6PM. GBE At Passerby Gallery is located at 436 West 15th St.
There will be Be@rbricks for sale as well as a sleek silver book with details on every piece in the show.
Nike is sponsoring the NYC installation and will be exhibiting a Mayfly that features the Be@rbrick design. That shoe will be available for purchase after 17 September. They also produced a run of Mayflies just for the artists in the show, pictured below.
The Mayfly is a minimal racing flat engineered to last for 100km of running. The edition made for the Be@rbrick artists features a pattern of Be@rbricks, the logo and icon.
The pattern is more clearly visible on the shoe bag that comes with each pair.
*all photos by Josh Rubin, please do not use without permission