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CULTURE
adicolor Chinatown
by Josh Rubin
on 20 March 2006
Adicolor-Kr-Signing-Sm
Adicolor-Vinnie-Sm

The much anticipated adicolor series began its decent on New York City this weekend with the launch of the White Series. Over at the Originals store in SoHo the adicolor box set sold out instantly, as did the pairs customized by KR (Craig Costello)—who was in the shop tagging shoes people purchased. Down in Chinatown Vinnie started his 2 week post as the beacon for anyone who wants to check out the hidden adicolor showroom.

The adicolor concept celebrates originality and encourages creativity. adicolor products will roll out over a three month period beginning with the worldwide launch of the White Series this past weekend. Originally launched in 1983, adicolor included a variety of white on white footwear models sold with brightly hued, quick drying weatherproof pens for customization.

Lots more, after the jump.

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