COOL HUNTING

show nav

COOL HUNTING

Absolut Brooklyn

Spike Lee's short tours today's Brooklyn stoops for Absolut's latest city-themed vodka campaign

by Largetail in Culture on 09 July 2010

Advertorial Content

Capitalizing on Brooklynʼs rise to global prominence and the man who helped put it there, Absolut recently partnered with the boroughʼs iconic filmmaker Spike Lee on a project that thankfully shines a spotlight on more than just the stereotypes.

Absolut Brooklyn blends red apple and ginger flavors meant to evoke the vibrancy of NYCʼs largest borough, along with the purported creativity of its residents. Playing off the Big Apple nickname, this latest edition in Absolutʼs line of city-themed spirits interestingly interprets a multifaceted city-within-a-city—impossible to capture in one sip.

Lee's visual treatment of the accompanying video campaign promoting the limited-edition vodka reflects a style similar to his later film work, featuring crisply-shot trips through various neighborhoods and a swift editing style that teleports viewers from Bensonhurst to Bushwick to Bed-Stuy in a split second. We recommend doing your best to ignore the arrhythmic spoken word performance and focus solely on the beautiful shots of Brooklyn as seen through the lens of one of its own—and keeping your eye on a specific stoop for a special cameo from Spike himself.

Get Cool Hunting delivered to your inbox every weekday morning