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CULTURE
Airside Popup Shop
by SummerSeventySix
on 29 November 2006
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London design studio Airside has always had a close relationship with music, thanks mainly to director Fred Deakin who is one half of technicolor twosome Lemon Jelly. For the festive season, the firm has a pop-up shop in London's Covent Garden, bearing the Wham-punning name, Last Christmas I Gave You My Art. All the stuff, like t-shirts and badges, that you can pick up at the online Airside Shop is available, but the space has been taken over primarily to promote a collaboration with music publishers EMI called It's Pop It's Art.

Famous lyrics are hand-drawn in attractive, colorful fonts by the Airside team, then printed poster-sized in limited batches. To go with previously-available efforts that cribbed from the likes of Primal Scream's "Come Together" and "Last Night A DJ Saved My Life" by Indeep (right), new ones that quote Monty Python, Jay-Z and John Lennon will soon be ready. More interesting though is the bespoke service they're about to offer.

Called The Singles, it will let you pick your favorite lines from one of the one-and-a-half-million songs in the EMI vault, and within about three months, Airside will create a one-off print for you. The waiting list is now open but expect to pay around £4000. For that price, you had better really love the lyrics, or have a rock 'n' roll income.

Last Christmas I Gave You My Art
16 Earlham Street
Covent Garden
London WC2
United Kingdom

Open until 31 December 2006.

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