All Articles
All Articles
CULTURE

48 Hour Magazine

A magazine concept transforming publishing with a two-day production cycle

by Leonora Oppenheim
on 11 May 2010
48HrMapPremier-5.jpg

So what did you do this weekend? Anything productive? Anything creative? Whatever satisfying thing you achieved, whether it was mowing the lawn, painting a wall or baking some bread, it's hard to beat the sheer audaciousness of the bright young media things in San Francisco who turned a magazine around in 48 hours, resulting in the inspired 48 Hour Magazine.

48HrMagPremier-7.jpg

Yup, just in case you haven't heard, i.e. if you're not on Twitter, the concept of a working weekend was taken to new levels over the past few days by the 48 Hour Magazine team, who came up with what they described as "a raucous experiment in using new tools to erase media's old limits." Which is to say that they decided to push all previously understood publishing boundaries and attempted to "write, photograph, illustrate, design, edit, and ship a magazine in two days."

The great news is their experiment worked! In fact it more than worked, it was an outrageous success, and I say that without having even seen the magazine yet. But if you've been following the progress of 48 Hour Magazine, you will know that the energy, enthusiasm and community bonding the idea provoked in writers, photographers and illustrators around the world was awe-inspiring.

48HrMagPremier-2.jpg 48HrMagPremier-3.jpg

For all those creatives who've been understandably down on traditional media and the publishing world of late, this was the loudest wake up call of their lives. In the 10 days before kick off, over 6,000 people signed up to take part the 48 Hour Magazine experiment and during the production time the editorial team received 1,502 submissions. That's a lot of people crafting and creating for this unpredictable and unprecedented concept of a 48 hour magazine.

The energy, experienced variously through their Twitter, Ustream and Blog was infectious and I, along with the other 1,501 crazy kids who submitted, was swept up in the creative possibilities of what new media technologies can produce.

48HrMagPremier-4.jpg

48 Hour Magazine's greatest triumph is that it motivated thousands of people to create something original, without knowing whether or not it would be used, just for the pure unbridled sense of joy, fun and pumping adrenalin that comes from being under a tight deadline and in the race.

The audacious 48 Hour Magazine editors Heather Champ, Dylan Fareed, Mat Honan, Alexis Madrigal, Derek Powazek, Sarah Rich, Joe Brown plus thousands of contributors made it happen. This informative interview with Gizmodo reveals the staff's process in designing Issue Zero, aptly themed Hustle.

48 Hour Magazine is available from MagCloud. All the contributors and info about the magazine are available on the blog.

Production photos by Heather Champ

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms
Loading More...