COOL HUNTING

New York

New York

Limitless offerings in a city that doesn't sleep

A collection of neighborhoods—all bearing their own distinct, noteworthy identities—lay scattered across New York City's five boroughs. Over 50 million visitors and $35 billion in tourist commerce traipse through every year. There is so much to bite upon in the Big Apple. A cultural hub of all major sectors, world-class food is found beside incomparable museums, theatrical extravaganzas (or ground-breaking experimental works) are steps from shopping, and historic landmarks and architectural gems dot vistas, corners and even nooks that you could miss in the bustle. Whether you're interested in a stroll through the mesmerizing illumination of Midtown or the winding, tree-lined streets of the West Village, 24-hour public transportation will get you there. Entertainment, exploration and even relaxation are all present because, simply put: New York City has everything. Constantly shifting, it can be tough to keep up with the  developments, but rest assured, it's all there. Along the Hudson River, across to the western edge of Long Island, at the base of the Empire State, New York City generates a pull that traverses the globe. It's inspiration and, most importantly, it's available. 


1

The Broome Hotel

A quaint European gem hidden among the busy streets of SoHo


Created by longtime SoHo residents and local restaurateurs Vincent Boitier, Jean Claude Iacovelli and Stephane Iacovelli, the newly opened Broome Hotel combines the quaintness of a simple, European pensione with NYC sophistication. The 14-room boutique hotel is built around an interior courtyard—complete with ivy and a vintage football table—which serves as its social hub at night while offering guests a burst of natural light during the day. While varied in size, all of the rooms feature a bed you can easily sink into and never want to leave, and come stocked with an assortment of delicious, gourmet-minded snacks. In addition to items like organic gummy bears and handmade chocolates, the owners also cheekily play to other vices and have included an e-cigarette and even a vibrator (batteries included). Intimate, secluded and uniquely decorated with art from the trio's personal collections, The Broome is a charming retreat conveniently located within one of Manhattan's most happening neighborhoods.


2

Saturdays Surf NYC

A slice of tranquility a block from Broadway


A must-stop for those looking to hit the beach in the summer, Saturdays has much more to offer than its name suggests. While offering some of the most high-end surf products in the city, this NYC-based beach outpost offers its own full line of sophisticated yet casual menswear, along with a wide array of coffee table books and hard-to-find magazines. Still, the shop is best known among locals as one of the top places to grab a cup of coffee and relax. Serving La Colombe coffee—including a signature Saturdays blend—the Crosby St location also boasts a garden at the rear which is an accessible slice of tranquility in the heart of downtown.

Saturdays, Crosby St exterior Saturdays

Saturdays, Crosby St backyard Saturdays

Saturdays coffee blend Saturdays


3

Mayahuel

A cocktail bar dedicated to mezcal, tequila and the spirit of Mexico


Mezcal is often overshadowed by its agave sibling, tequila—but not at Mayahuel. This East Village first opened its unobtrusive, speakeasy-esque doors in 2009 and their selection of over 40 different mescals (and even more tequilas)to sip neat or in their numerous cocktail options is almost overwhelming. In this case, quantity has not watered down the quality, as the drink recipes have been carefully conceived. The same attention is bestowed upon their food—Jean-Georges Vongerichten protégé Luis Gonzales has created a menu (from the braised pork belly to tamales) that will transport you to Mexico, if only for a few hours. If you're ready for round two, Mayahuel owner Ravi DeRossi's other hit indie venues like cocktail bar Death and Company, NYC's first bitters-focused bar Amor y Amargo and cevicheria Desnuda (with only bar seating) are just a few blocks away.

Mayahuel Mayahuel

Mayahuel, interior Mayahuel

Mayahuel, food Mayahuel


4

BDDW

Handmade furniture dedicated to timeless American style


Upon entering BDDW (just a block from Broadway and steps from Saturdays Surf NYC) it's easy to confuse this handmade furniture emporium with a museum. Vaulted ceilings and antiquated stonework—all painted a stark white—serve to enhance the focus on the reclaimed wood tables and Americana-inspired homewares that adorn the cavernous space. Founder and Head Designer Tyler Hays draws his inspiration from his home state of Oregon, opting for traditional carpenter methods of joining and domestic hardwoods. The results are astounding. Hays' furniture has a timeless quality in not just its style but also its visceral feel. For those not looking to buy, a walk through is still a must. Hays' eye for creating a particular atmosphere in the store and developing such a discernible aesthetic is truly inspiring.

Each piece melds innovation with timeless style and craftsmanship BDDW

Classic Americana meets sophisticated minimalism BDDW

The shop's showroom is bathed in natural light from above BDDW


5

Alameda

A classy Greenpoint spot for late-night cocktails


Another venue in Greenpoint's ever-growing bar scene, Alameda is one of the classiest. A huge, U-shaped marble bar acts as the centerpiece of the space, complete with classic timber bar stools and Art Deco touches. The space is almost entirely black, white and timber, and creates the perfect subtle backdrop for a first date or quiet drink. The dimly lit bar is perfect smaller groups and the cocktails are beautifully made—from a Negroni to a Manhattan, these bar tenders know what they're doing. Visit for a nightcap (it's open until 2AM) after visiting nearby Achilles Heel or Glasserie.

Alameda Alameda

Alameda Alameda

Alameda Alameda


6

Hickoree's

A menswear haven hidden two stories up on Williamsburg's quiet south side


Up a set of steep stairs behind an easy-to-miss door in South Williamsburg, you'll find Hickoree's Floor Two shop. Best known for its celebrated online store, the physical incarnation carries a fine selection of menswear and home goods of the likes you'll not likely find elsewhere in NYC. The mid-sized second floor shop is a real destination, offering the opportunity for even the sharpest menswear nerds to stumble upon great new brands and rediscover old favorites from nearly 150 American and international brands like Arpenteur, Battenwear, Folk, Han Kjobenhavn and Levi's Vintage Clothing. Additionally, the space is home to a comprehensive range of accessories from The Hill-Side—Hickoree's tie-focused accessory brand—and a curious supply of American-made candies for good measure. Once your hunger for fashion is satisfied, continue down South 6th street and two blocks away you'll find yourself at local favorite Diner—order the burger. From there have a walk down Kent Ave toward Williamsburg proper for peek at the East River and an eye-to-eye look at Manhattan's Lower East Side.

Items from a recent in-store event with Journal Standard Image courtesy of Hickoree's

Garments from a recent in-store event with Journal Standard Image courtesy of Hickoree's

Image courtesy of Hickoree's


7

Tørst

Greenpoint's high-end beer joint and secret restaurant


Helmed by Danish gypsy brewer Jeppe Jarnit-Bjergsø (who owns Evil Twin Brewery and whose twin brother runs Copenhagen's Mikkeller Brewing), Tørst opened in Greenpoint in March 2013 and has been gaining traction for its highly curious selection of specialty beers. Craft brew nerds will genuinely appreciate the international assortment, which changes regularly and varies in intensity. The 21 beers on their custom-built tap system have ranged from Sweden's award-winning brewery Omnipollo to the closer-to-home, small-batch brewers Oxbow in Maine, and are visually represented by the gradient in woodgrain, which goes from light to dark behind the marble bar top. You can nosh on equally outstanding bar snacks, which speak to the bar's Scandinavian roots—like smoked trout, cheese and rugbrød (Danish rye bread), flødeboller (cookies) and more, or you can try to snag a spot at the secret restaurant in the back. Behind a sliding door you'll find the intimate Luksus, a 26-seat restaurant with a fixed menu prepared by Chef Daniel Burns, who previously worked in the kitchens of the world-class restaurants of Fat Duck, Noma and Momofuku.


8

Summers Juice and Coffee

Fresh juice and coffee in South Williamsburg


For those looking for a healthy alternative to common New York fare like pizza and bagels, a crop of juice bars have popped up across the city. Just over the Williamsburg Bridge lies Summer's Juice and Coffee, an independently owned juice bar with a decidedly laid-back vibe. United by their love of surfing and living a healthy lifestyle, founders Christoper Taha and Alex Kleinberg are injecting a bit of their favorite season into the neighborhood. Their cold-pressed juices and healthy treats are popular, so you might have to come in early for one of their sought after breakfast sandwiches, which usually sell out before noon. Create your own juice blend or try one of the house recipes, such as the Yellow-blend that incorporates tumeric and daikon radish for a refreshing, unconventional flavor.

Grab a cold pressed juice and walk across the nearby Williamsburg bridge for sweeping views of the city Angelica Domingo

Local and seasonal ingredients are used whenever possible Angelica Domingo

Fresh, healthy essentials served with a smile Angelica Domingo


9

Estela

A bustling restaurant that's become a NoHo staple


Opening in June 2013, Estela has already become a NoHo staple. The cleanly designed restaurant has a bustling atmosphere that permeates the space—it's loud, often crowded and staff members briskly tend to patrons hanging off the bar and tucked into every nook and cranny available. Estela is a busy place for good reason: the drinks are expertly crafted and the food is, at times, adventurous and always delicious. The kitchen is run by Uruguay-born chef and co-owner Ignacio Mattos, who invents dishes that are a blend of American and Spanish and strongly influenced by tapas-style share plates. Pop in for a late-afternoon cocktail and snack on burrata atop scorched bread after a visit to the nearby New Museum or a session of shopping in SoHo.

Estela, interior Estela

Estela, food Estela

Estela, cocktails Estela


10

KIOSK

A shopping exhibition for global culture vultures


Hand-selected from across month-long worldwide travels, Kiosk is more than a shop—it’s a collector’s paradise. Billed as a travel story presented for sale, several of their buyers spend months abroad selecting site specific objects and materials. They have a view in mind to showcase and sell rarities and treasures, found through research and happenstance, but sold only in New York. Their product line is unpredictable, as they sell what they secure, but if you’re a hunter, this is a place to grab hold of something wondrous. Everything is fluctuating, but each collection aims to paint a picture of past travels, while featuring the remaining gems from adventure’s past. You are guaranteed the unimaginable. While in Soho, you can hit up Sweet & Vicious for a relaxing atmosphere with hip décor and equally trendy clientele, just as Spring meets the Bowery. For foodie explorations, stroll north on the Bowery for everything from high end pizza at Pulino's or Forcelli's, Mexican at Hecho en Dumbo or classy comfort food at Peels. The Wren and the chic lobby of the Bowery Hotel also warrant a sit down.

Shopping at KIOSK Images courtesy of Elizabeth Felicella

Floorspace at KIOSK Images courtesy of Elizabeth Felicella

Interior display at KIOSK Images courtesy of Elizabeth Felicella


11

Shinola

Detroit’s newest handcrafted brand launches a NYC must-stop shop


The TriBeCa flagship for Detroit watch, bike (and more) maker is worth a visit. More than a shop, the location is designed to keep people engaged. Their café and newsstand, run by sandwich masters The Smile, sits right up front. It's a good place for a coffee or a snack before embarking upon a wonderland of Shinola branded products—from handmade watches, bicycles and paper goods to limited edition collaborations with like-minded brands—and other carefully selected items. The brick and mortar store is a showcase for some of the finest American made products that generally exist only online. It’s All-American, celebrated in NYC. This neighborhood and its cultural heritage happens to house the famed Tribeca Film Festival. See what drew the festival there by strolling about the under-explored, winding streets, or head south a few blocks for the World Trade Center Memorial Site and the historic financial district. For fuller eats, Smith & Mills restaurant—a former carriage house—offers one of the city’s best burgers in a fascinating, modified environment. If you’re planning a late one, swing over to the ground floor of The Woolworth building. Their lounge, The Wooly, mixes eccentric décor with a relaxed lounge environment. The space also features many surprise DJs who, depending on the night, can amp up just about anyone, or settle the audience into thoughtful conversation.

The interior of the Shinola Flagship store in TriBeCa Photos by Graham Hiemstra

Handmade Shinola watches Photos by Graham Hiemstra

A Shinola bicycle at the TriBeCa Flagship Store Photos by Graham Hiemstra


12

Roberta's Pizza

A foodie delight that's not your classic NYC pizzeria


No place better reflects the Bushwick, Brooklyn surge than Roberta's Pizza. This is not your average New York City pizzeria. While their pies are a menu staple—and constructed from locally grown, fresh ingredients in clever pairings, then cooked in wood-fired oven brought over from Italy—the sit-down restaurant is a top-notch foodie heaven. Complexity varies across foraged greens salads, aged and cured meats and seasonal delicacies. Roberta's dance-party vibes, their fantastic happy hour and the exceptional food draw Manhattanites out for an excursion. When you're done in their outdoor garden space, the neighborhood has much else to offer. Tandem, not far, is a local watering hole that best represents the Bushwick scene, with all offerings reasonably priced. The Narrows also provides another great local option with its ambient atmosphere and perfectly poured cocktails. Located within The Loom building, Kávé Espresso bar meets all coffee requirements, especially when their patio seating is open in the summertime. Roberta's doesn't take reservations and there can be an extensive wait list, but that's the perfect excuse to go explore.

The warm interior of Roberta's Pizza Images Courtesy of Roberta's Pizza

Roberta's restaurant front Images Courtesy of Roberta's Pizza

One of Roberta's Pizza's classic pies Images Courtesy of Roberta's Pizza


13

RedFarm

A farm-to-table paradise in the historic West Village


The creation of dim sum master chef Joe Ng and Chinese food expert Ed Schoenfeld, RedFarm offers the greenmarket mentality applied to modern Chinese masterpieces. Rustic décor meets dim sum exploration, and it's all locavore. The steamed baby bok choy is a delightful revision on a classic, but the Pac Man dumplings and yuzu wasabi shrimp unveil an experience not offered elsewhere. The wooden warmth of the interior creates a farmhouse feel—it’s a delightful sensory mingling. This neighborhood isn’t shy on good food if RedFarm doesn’t strike your fancy. Next door neighbor Swine provides the best in pork and beyond (with a bone marrow brisket burger to write home about). The famed Spotted Pig and the bakery fresh diner Westville are both close by. With the IFC Center and Film Forum also in West Village walking distance, two of the best independent film theaters are most likely showing things you won’t get at home. For a little shopping, Del Piano New York is just around the corner, with stylish hand-made men’s shoes. (They do Italian leather better than most.) If you take the time to get lost in one of the most beautiful neighborhoods the city has to offer, you’ll also stumble into everything from designer cupcakes—like Magnolia—to boutiques and thrift stores, or you can pursue shops dedicated to the best in take-home bread and cheese.

RedFarm's PacMan dumplings Image courtesy of Evan Sung

RedFarm's warm Image courtesy of Evan Sung

The rustic decor of RedFarm Image courtesy of Evan Sung


14

Matter

A design store for the emerging art collector


You can almost call the buyers at Matter curators, as they handpick, and sometimes manufacture internally, their high-end design products. Furniture, lighting, wallpaper and home accessories—varying from sculpture to vases—all grace their sales floor. From the portable to the overwhelmingly impressive, Matter carries things you’ll find nowhere else. Situated in Soho, a shopping hub of New York, you’ll find no end to retail opportunities in the adjoining streets. Head east for an insider secret at C&L Dumpling, a dive of a venue with the best dumplings the city will ever offer at the cheapest price you’ll find them. For a fancier experience, you can hit up the three neighborhood hotels—Crosby Street, the Mondrion or the Mercer. You may cross a celebrity, but you’re more likely to have star treatment. Go to Café Select for dinner, but stay for their hidden back room, just on the other side of the kitchen.

Simple Machines featured at Matter Images courtesy of Matter

Matter's store interior Images courtesy of Matter

Range life featured at Matter Images courtesy of Matter


15

Shake Shack

California-style burgers for al fresco dining in Flatiron's Madison Square Park


The line outside of Shake Shack on any given day is a fairly good indicator of how much it's enjoyed by locals and tourists alike. Before going, check their webcam to see how long you'll have to wait (sometimes over an hour, depending on weather and time of day), but enjoy the time outside in Madison Square Park, a favorite that's nearby the famous Flatiron building. The park features a rotating series of art installations and plenty of room for sitting on benches or sprawling on the lawn. After enjoying your Shackburger or indulging in frozen custard (or a "Concrete"—a huge cup of thick frozen custard with delicious candies, fruits and other treats mixed in), head over to Raines Law Room on 17th for some speakeasy vibes. While we prefer the atmosphere of the Shack's original location, the concept is currently expanding across NYC. Try their Upper West Side, Citi Field, Theater District, or Upper East Side locations if you happen to be in those areas. Or, if the line is too long for your liking at the original, head over to Eataly, Mario Batali's 100,000 square foot celebration of Italian food, featuring a grocery store, prepared foods, several restaurants, gelateria, espresso stand, wine shop, and a rooftop beer garden. 

The city-famous Shackburger Image courtesy of Shake Shack

The Shake Shack stand in Madison Square Park Image courtesy of Shake Shack

Shake Shacks' thick Concrete milkshake Image courtesy of Shake Shack


16

Brooklyn Boulders

Climb to your heart's content at New York's largest indoor facility


Just because you live closer to a subway station than a decent-sized cliff doesn't mean you can't climb. Brooklyn Boulders is the sanctuary for both the experienced climber as well as the curious (full disclosure: the first time is the hardest on the body, but it only gets easier and more fun with each visit). It's one of the largest rock climbing gyms on the East Coast, and kid-friendly too; if you're lucky, you might spot 12-year-old climbing wonder Ashima Shiraishi practicing. Open until midnight daily, Brooklyn Boulders offers more than walls for bouldering, top roping and lead roping. There's acroyoga, Capoeira and slack-lining classes but most importantly, it's a tight-knit community that cares not only about your safety, but your personal growth. After a climbing session, treat yourself to delicious Ethiopian fare at Ghenet or a cup of La Colombe coffee at Two Moon Art House and Café, which also functions as a neighborhood art gallery and music venue.

Brooklyn Boulders Photo by Koji Ishibashi

Brooklyn Boulders Photo by Koji Ishibashi

Brooklyn Boulders Photo by Koji Ishibashi


17

Izakaya Ten

Authentic Japanese home cooking in Chelsea


Asian fusion is popular these days, but it’s often hard to find authentic Japanese done well. Izakaya Ten offers both. Welcoming the solo diner and larger parties, this place bills themselves as home-cooked. It’s not far from the truth. The warmth of the environment, the friendly staff and a vast offering of superb dishes, their aim is to make you feel at home—while exploring the culinary expanse of Japan. For a sea-worthy adventure, go with the Tako Yaki octopus balls. If meat is your want, the Saikoro Beef Steak reigns supreme. It also happens to be hot for a drink after a long night out. So close to the Highline, there’s no better time to explore New York’s elevated park. Experimental theater production Sleep No More continues its run just a few blocks north. If you aren't down for Hitchcock meets Macbeth, their jazz fueled Manderlay Bar, their rooftop Gallows and their music hall The Heath offer performative presentation that takes you right out of time. No one can predict what will unfold while at the McKittrick.

The interior of Izakaya Ten Image courtesy of Eduardo Ponce

Izakaya Ten's sake offerings Image courtesy of Eric Konon


18

Story

A start-up store housing multiple merchants


Rotating their selection of merchants once a month, no two shoppers will ever experience this 2000 square foot boutique the same way. A wonderful place for discovering new designers of apparel, gadgets and gifts to take home, the entire shop is just as concerned with your shopping experience as it is with what you take away. This permanent pop-up themes their months and is a self-proclaimed blend of magazine, store and gallery. On the northern outskirts of the Meat Packing district, a few blocks south you’ll find the club center for European tourists and the wealthier New Yorkers. Dance, eat or watch those frequenting a celebration-centric neighborhood. For one of the best views of the city, head atop the Standard Hotel’s Le Bain. Great for people-watching and terrific views of the city and across the Hudson, it's a very New York spot.

Some of the products you can find at Story Photos by James Thorne

Story's interior Photos by James Thorne

A clothing collection at Story Photos by James Thorne


19

Marlow & Sons

Williamsburg, Brooklyn's modern Euro-American food hotspot


Tucked beneath the Williamsburg Bridge, deep in the Brooklyn neighborhood's southside, Marlow & Sons is a culinary staple for many New Yorkers. With a famed selection of wines, cheeses, oysters and desserts, they rarely serve a less than stellar meal—though it's not for the sodium-shy. A coffee counter up front bears an array of appetizing baked goods, but head to the wood-paneled dining room for a cozy meal of seasonal specials, followed by their delicious chocolate salted caramel tart (almost always on the menu). The same owners also run Diner, a contemporary, higher-end take on the dirty spoon concept, that has a great burger. It also happens to be attached to Marlow. Head East on Broadway to check out Marlow & Daughters, their butcher/grocer, Dressler, another delicious New American restaurant that earned itself a Michelin star recently, or world famous steak house—Peter Luger's. You can walk along the waterfront, for one of the most amazing view of Manhattan, or check out the catwalk-like nature of Bedford Avenue. Venture further north and you'll find other superb food options, like Mast Brothers Chocolate, Saltie, Spuyten Duyvil, La Superior, Dumont Burger. There's also no end to the best coffee, either found at Oslo, Toby's Estate or Blue Bottle. For a little shopping, be sure to stop by In God We Trust, Beacon's Closet, Catbird and Dijitalfix.

The exterior of Marlow & Sons Image courtesy of Marlow & Sons

Marlow & Sons chocolate salted caramel tart Image courtesy of Marlow & Sons

The interior of Marlow & Sons Image courtesy of Marlow & Sons