COOL HUNTING /
ADRIENNE SO

Adrienne So

ONLINE SHOPPING
OUTDOOR
RETAILERS
SWEDEN
WESTERLIND
WOOLPOWER
GEAR
MOUNTAINS
SNOW PEAK
WILDERNESS
Westerlind: Online Shopping for the Outdoors
Since 2007, Swedish entrepreneur and outdoor enthusiast Andrea Westerlind has been seeking out the most effective, timeless wilderness gear from all corners of the globe. A third generation member of a Swedish fashion house, Westerlind began working...
IPHONE CASES
IPHONE 6
TECH ACCESSORIES
SHOCK ABSORBING
POLYCARBONATE
ARCHITECTURE
APPLE
Lunatik Architek iPhone 6 Case
An iPhone 6 is an investment. And no matter how nicely designed the phone itself is, most people will opt for a functional, attractive, case to protect it from everyday drops and dings. Lunatik’s Architek case goes one step farther. The striking...
BELLINGHAM
CRAFT BREWERIES
HIKING
OUTDOORS
RESTAURANTS
SAILING
TRAVEL
USA
WASHINGTON
WORD OF MOUTH
Word of Mouth: Bellingham
One of the portals to that hypnotically beautiful chain of Pacific Northwestern islands known as the San Juans, Bellingham, Washington offers a dazzling array of outdoor pursuits for the hundreds of rugged young people who descend on this little town...
CLIMBING
OREGON
OUTDOORS
OUTERWEAR
WATER RESISTANT
WINTER SPORTS
SKIING
SNOWBOARDING
WINTER
Trew Gear Backcountry Button Up
Oregon-based outerwear company Trew Gear’s new Backcountry Button Up is the latest addition to their line of water-resistant snow apparel that travels from the city to the mountain with ease. The shirt is styled as a classic heritage work shirt...
CAMPING
CLIMBING
MONTANA
NATURAL FOODS
OUTDOORS
PORTLAND
SPORTS
SUPPLEMENTS
Voke Tab: Pocket-Sized Energy Boost
When Kalen Caughey was a high school student and avid skier at Steamboat Mountain School in Steamboat Springs, Colorado, he encountered a mechanical problem that many an extreme athlete has faced before: his coffee kept spilling. In search of a...
GROWLERS
KICKSTARTER
PORTLAND
BEER
DRINKS
MICRO BREWS
PORTABLE
GROWLERWERKS
GrowlerWerks
In Portland, Oregon, nearly every neighborhood boasts its own brewery, and the takeout container of choice is usually the cheap, refillable and readily available growler. However, the growler has one fatal flaw: its screw-on cap lets in air. Unless...
BIKE DESIGN
BIKE GEAR
BIKE SAFETY
BIKES
DESIGN
OUTDOORS
Bike Gear for Rainy Days
The old Swedish saying goes that there’s no bad weather, just bad clothes—but the dampness and chill of a Pacific Northwestern autumn can make many a devoted cyclist hang their bike up in the garage until spring. That said, a few carefully chosen items...
AFFORDABLE LUXURY
DIRECT TO CONSUMER
EVERLANE
KICKSTARTER
SHOES
WARBY PARKER
Direct-to-Consumer OneGround Shoes
Direct-to-consumer manufacturing companies like Everlane and Warby Parker have attracted a devoted customer following by offering attractive, top-quality products at a fraction of their traditional retail costs. Businessmen, tech geeks and shoe...
A MERCANTILE MEAL
COMMUNITY
CRAFT
ELDER HALL
JASON FRENCH
PORTLAND
RESTAURANTS
INSPIRATION
A Mercantile Meal
Portland, Oregon is a city of craft-focused entrepreneurs where many of the ideas for successful small businesses start from chance conversations among friends. Recognizing this, Jason French and Michelle Battista of Ned Ludd—an intimate Portland...
DEHYDRATED FOODS
GOURMET FOOD
HIKING
READY MADE MEALS
TRAIL FOOD
Gourmet Good To-Go Meals
Jennifer Scism and her husband, David Koorits, were planning a seven-day backpacking trip in the Adirondacks when she realized that most of the lightweight, pre-packaged dehydrated meals available left something to be desired in the taste department...
CAMPING
HOTELS
MONTANA
OUTDOORS
RESORTS
TRAVEL
USA
GLAMPING
Wilderness Meets Luxury at Montana's Paws Up
Located on 37,000 acres of a breathtakingly beautiful mountain valley outside of Missoula, Montana, the Resort at Paws Up combines rough-and-tumble Western attractions like whitewater rafting, rappelling and hiking with luxurious comfort. The aesthetic...
BEACH
HOTELS
INTERIOR DECORATING
MOTELS
NYC
PRINTS
SUMMER
WALLPAPER
Eskayel Playland Capsule Collection
To put together their bespoke suite at New York's Rockaways' buzzed-about Playland Motel, designer Shanan Campanaro of Eskayel and interior designer Michelle Zacks of S P A C E D O U T drew upon their travels to Tulum, Bali and Montauk—as well as...
ACCESSORIES
FASHION
HANDMADE
JAPANESE
MEN'S STYLE
VINTAGE
MADE IN USA
PORTLAND
TIES
Japanese-Influenced Ties by Kiriko
As we've seen in previous products from the Portland-based project of co-founders Dawn Yanagihara and Katsu Tanaka, Kiriko holds a deeply personal connection to each of the pieces that they create. Take for example, the new Kazuyuki line of ties...
BACKPACKS
CAMPING
EQUIPMENT
OUTDOOR FURNITURE
OUTDOORS
TENTS
TOOLS
Share Outdoor Equipment with GearCommons
GearCommons is a simple—nonetheless long-overdue—concept for outdoor enthusiasts: a peer-to-peer network in which people who own gear can connect with people who need it, and can circulate their specialized and oftentimes expensive equipment for...
CONFERENCES
PORTLAND
NAU
NIKE
OUTDOORS
OUTERWEAR
OUTLIER
POLER STUFF
STRUKTUR
Struktur Conference
The first ever Struktur conference recently took place over two sunny days in early May. Located in the beautiful Ecotrust building in downtown Portland, Oregon, the conference was billed as “the first creative conference for the active outdoor industry...
DESIGN
FASHION
SAN FRANCISCO
STYLE
T-SHIRTS
APPAREL
CASUAL WEAR
Marine Layer Clothing
When Mike Natenshon’s girlfriend accidentally threw out his favorite T-shirt—perfectly soft from years of wash and wear—he underwent a long series of experiments to replicate that worn-in comfiness right off the rack. And, while the former investment...
OUTDOOR GEAR
OUTDOORS
PICNIC BLANKETS
TRAVEL
Alite Meadow Mat
San Francisco-based Alite Designs adds to its line of simple, attractive gear for outdoor-loving urbanites with their new Meadow Mat. Waterproof, lightweight and washable, the mat protects behinds and belongings from ground moisture and rolls up...
BOULDER
CLIMBING
HIKING
LA SPORTIVA
OUTDOORS
SPORTS APPAREL
COLORADO
USA
La Sportiva Technical Climbing Apparel
Technical climbing apparel often has its fair share of sartorial drawbacks considering its demographic tends to move often and pack light—for female rock hoppers stylish yet functional choices are especially rare. Always compelled to pack light for...
DOWN JACKETS
GEAR
JACKETS
OUTDOORS
OUTERWEAR
PACKABLE
PRIMALOFT
Four Light Packable Down Jackets
Big, bulky down jackets are reassuringly hefty in the harshest winter weather. But they all have one critical design flaw: It's less less likely that you would bring such a jacket along on a camping or climbing expedition if it doesn't fit in your...
OFF PISTE
OREGON
OUTDOOR GEAR
PORTLAND
TECHNICAL CLOTHING
DYNEEMA
MADE IN USA
ALPINE
CLIMBING
NW Alpine
Bill Amos was working as a climbing instructor, substitute teacher and ski patroller when he became frustrated with the quality and utility of commercially available climbing apparel. As outdoor companies began catering to a more diverse audience...
TRAVEL
BAGS
DUFFLE BAGS
HANDMADE
MADE IN AMERICA
RECYCLED CLOTHING
SAILING
SUSTAINABLE
Truce Designs
Dry suit fabric and sailcloth are among mankind’s sturdiest manufactured materials, designed to hold up under some of the wildest conditions the ocean has to offer. So what happens to all the scraps that don’t end up in a Coast Guard airman’s kit...
BOOTS
DANNER
FACTORY TOURS
JAPAN
LEATHER GOODS
PORTLAND
SHOES
MADE IN AMERICA
Danner Factory Tour
Like many heritage brands, the Portland, Oregon-based boot manufacturer Danner Boots has enjoyed a recent surge in popularity. Danner was founded in 1932 as a manufacturer of top-of-the-line work and logging boots, but when Japanese footwear retailer...
FASHION DESIGN
FASHION SHOWS
PORTLAND
ACE HOTEL
INSTALLATIONS
INTERIOR DESIGN
Content 2013
Since its inception in 2009, Content has become one of Portland’s most original and interactive displays of fashion, art and design. Hosted, as always, at the Ace Hotel, Content brought 28 designers to decorate their own room at the hotel and let...
BEAUTY
COSMETICS
FRAGRANCES
GROOMING
PERFUMES
SOAPS
Osmia Organics
Just a few months after taking her first soap-making class (and after 10 years of practice as an emergency room physician in Carbondale, CO) Dr Sarah Villafranco decided to pursue the idea of making homemade skincare products—using only organic ingredients...
EXERCISE
ENCYCLOPEDIAS
BOOKS
HEALTH
PORTLAND
Mad Skills Exercise Encyclopedia
Gym workouts have come a long way since the days of sweatbands and Suzanne Somers’ ThighMaster. Today, zombie survival runs and obstacle courses like Tough Mudder have ushered in a new era of “functional fitness,” based on the concept that your daily...
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