Cool Hunting
Entries with keyword "marketing"
15 result(s) displayed (1 - 15 of 15)
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Flogos
(08 May 2008) - by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam. Made of helium and soap (the company promises they are environmentally friendly), a Flogo generator (think big, complicated bubble machine) pushes the bubbly creation through a...
(08 May 2008) - by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam. Made of helium and soap (the company promises they are environmentally friendly), a Flogo generator (think big, complicated bubble machine) pushes the bubbly creation through a...
MINI Clubman: The Other View
(27 September 2007) - Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three...
(27 September 2007) - Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three...
First Exposure
(11 July 2007) - Earlier this week Cool Hunting was invited to the First Exposure show in London. An intimate exhibition, there was a vast array of design talent hand-picked with great care by the cutting-edge communications agency Exposure. The small independent flavor of the brands was noticeable along with the multidisciplinary nature of the work. Music projects were next to men’s fashion wear, which were next to...
(11 July 2007) - Earlier this week Cool Hunting was invited to the First Exposure show in London. An intimate exhibition, there was a vast array of design talent hand-picked with great care by the cutting-edge communications agency Exposure. The small independent flavor of the brands was noticeable along with the multidisciplinary nature of the work. Music projects were next to men’s fashion wear, which were next to...
Doyon-Rivest
(06 April 2007) - Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that's strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It's a tough gig, and few perform it well. In Australia...
(06 April 2007) - Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that's strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It's a tough gig, and few perform it well. In Australia...
BPMW Zune
(28 March 2007) - In a clever marketing marriage, the NYC-based PR firm BPMW (Brand Pimps and Media Whores) loaded Zunes with content from their clients' Fall/Winter '07 lines. Narrated by Weekly Drop, the witty podcast covering streetwear and sneaker culture, the commentary is a fun departure for editors bored with staid press releases. Playlists made by each designer make the virtual fashion show complete and lend real...
(28 March 2007) - In a clever marketing marriage, the NYC-based PR firm BPMW (Brand Pimps and Media Whores) loaded Zunes with content from their clients' Fall/Winter '07 lines. Narrated by Weekly Drop, the witty podcast covering streetwear and sneaker culture, the commentary is a fun departure for editors bored with staid press releases. Playlists made by each designer make the virtual fashion show complete and lend real...
Freedm Sidewalk Galleries
(28 February 2007) - Taking art literally to the streets, Dr. Martens' Freedm Sidewalk Galleries are curated art shows exhibited billboard-style on the sides of buildings in New York and San Francisco. Now in its second installation series, each street side "gallery" showcases one of the five emerging artists chosen by either artist Shepard Fairey or Surface magazine brand director Riley Johndonnell. The current crop selected by Fairey...
(28 February 2007) - Taking art literally to the streets, Dr. Martens' Freedm Sidewalk Galleries are curated art shows exhibited billboard-style on the sides of buildings in New York and San Francisco. Now in its second installation series, each street side "gallery" showcases one of the five emerging artists chosen by either artist Shepard Fairey or Surface magazine brand director Riley Johndonnell. The current crop selected by Fairey...
Future Marketing Summit
(15 February 2006) - A week from tomorrow is the Future Marketing Summit here in NYC. Organized by our friends over at PSFK / IF!, the day is looking like it will be one well spent. Speakers will include Alex Bogusky (CP+B), Paul Woolmington (Naked NY), Justin Barocas (Anomaly), Rick Boyko (VCU Adcentre), Paul Lavioe (Taxi) and Scott Goodson (Strawberry Frog). Piers (the P+F of PSFK) has also...
(15 February 2006) - A week from tomorrow is the Future Marketing Summit here in NYC. Organized by our friends over at PSFK / IF!, the day is looking like it will be one well spent. Speakers will include Alex Bogusky (CP+B), Paul Woolmington (Naked NY), Justin Barocas (Anomaly), Rick Boyko (VCU Adcentre), Paul Lavioe (Taxi) and Scott Goodson (Strawberry Frog). Piers (the P+F of PSFK) has also...
The 2 Headed Dog
(21 January 2005) - the2headeddog.com. Some are speculating it's an MTV2 relaunch. Makes sense. Thanks, Josh for the sleuthing assist. ...
(21 January 2005) - the2headeddog.com. Some are speculating it's an MTV2 relaunch. Makes sense. Thanks, Josh for the sleuthing assist. ...
iPodify Your Photos
(08 December 2004) - For iPod advertisement fans who lack Photoshop skills comes iPod My Photo. For $19.95 they'll turn any digital photo you send them in to an iPod ad styled image. Once you get the image from them, it's up to you to do with it as you please-- make holiday cards, print it on a t-shirt or plaster it all over town. Update: Similar, yet...
(08 December 2004) - For iPod advertisement fans who lack Photoshop skills comes iPod My Photo. For $19.95 they'll turn any digital photo you send them in to an iPod ad styled image. Once you get the image from them, it's up to you to do with it as you please-- make holiday cards, print it on a t-shirt or plaster it all over town. Update: Similar, yet...
Provision Holographic Displays
(02 November 2004) - Ronald McDonald's heart is a Coca-Cola and Provision shows it with their holographic display technology. Seriously, though, Provision has a new technology that will project three dimensional imagery that is visible from up to 100 feet away. Can you hear me Obi-Wan? I've found new ways to market to you. ...
(02 November 2004) - Ronald McDonald's heart is a Coca-Cola and Provision shows it with their holographic display technology. Seriously, though, Provision has a new technology that will project three dimensional imagery that is visible from up to 100 feet away. Can you hear me Obi-Wan? I've found new ways to market to you. ...
NY Times: Sole Mate
(19 September 2004) - I'm back and will be featuring a few choice finds throughout the week. In the mean time, check this out... In this week's NY Times magazine column, Consumed, Rob Walker wrote about Medium Footwear's design strategy. Following an overall praise for the product, he challenges Medium's mission to deliver footwear to the creative class as mechanism for helping these people recognize each-other. The story...
(19 September 2004) - I'm back and will be featuring a few choice finds throughout the week. In the mean time, check this out... In this week's NY Times magazine column, Consumed, Rob Walker wrote about Medium Footwear's design strategy. Following an overall praise for the product, he challenges Medium's mission to deliver footwear to the creative class as mechanism for helping these people recognize each-other. The story...
Analog Advertising Will Never Die
(26 May 2004) - So long as there are bugs and viruses, digital advertising will never totally replace analog. These lovely Clear Channel boards that are popping up all over NYC are obviously susceptible to mishap. I think they look better like this, anyway. ...
(26 May 2004) - So long as there are bugs and viruses, digital advertising will never totally replace analog. These lovely Clear Channel boards that are popping up all over NYC are obviously susceptible to mishap. I think they look better like this, anyway. ...
Psyop Anthem
(08 December 2003) - Psyop, the freshest CG shop on the planet, has launched a new web site featuring their work. The site is great. Better than the site is their anthem piece, which can also be found in the projects section. It's a shameless pro-consumption statement on what marketing is really all about. Genius....
(08 December 2003) - Psyop, the freshest CG shop on the planet, has launched a new web site featuring their work. The site is great. Better than the site is their anthem piece, which can also be found in the projects section. It's a shameless pro-consumption statement on what marketing is really all about. Genius....
Nike Ground
(23 October 2003) - Always a pioneer in PR, Nike has uncovered a yet untapped frontier for name placement: the historic squares of urban Europe. The first location for Nike's new campaign is Vienna's Karlsplatz, now known as 'Nikeplatz.' In order to promote the Nike lifestyle to the Viennese public, a seductive 'Info Box' has been installed in the square. There, visitors can learn about the 18 m...
(23 October 2003) - Always a pioneer in PR, Nike has uncovered a yet untapped frontier for name placement: the historic squares of urban Europe. The first location for Nike's new campaign is Vienna's Karlsplatz, now known as 'Nikeplatz.' In order to promote the Nike lifestyle to the Viennese public, a seductive 'Info Box' has been installed in the square. There, visitors can learn about the 18 m...
Modo
(08 July 2003) - During the Summer of 2000 I had a major technolust for the much anticipated Modo pager. Of course, I got one of the $100 (with no additional cost for service) egg shaped devices the day it came out. It still is the best example I have seen so far of consistent experience. From the hipster ads, to the curvy Industrial Design, to the twirling...
(08 July 2003) - During the Summer of 2000 I had a major technolust for the much anticipated Modo pager. Of course, I got one of the $100 (with no additional cost for service) egg shaped devices the day it came out. It still is the best example I have seen so far of consistent experience. From the hipster ads, to the curvy Industrial Design, to the twirling...
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