Cool Hunting

photos by James Ryang

Wool and The Gang, the irreverently fashionable knitting brand, opens up their first-ever street-side location in NYC's SoHo today. Peddling their clever ready-to-knit kits, as well as skeins of Peruvian threads, the yarn-obsessed group spreads their love of all things knitted in a stylishly welcoming studio.

With the motto, "Instead of simply wearing it, make it as well," they encourage new and experienced knitters to join in on some DIY enjoyment. Kitted out with colorful balls of yarn and already-made premium wool products, the simple interior—complete with signs and stools by Kenyan Lewis (who also had a hand in interiors at the Smile, Santa Maria Novella and several other of NY's loveliest establishments), white Light Years lamps and an accessible gathering table—makes for a community spirit and an alluring atmosphere.

The studio will offer free lessons to celebrate its first week of business, followed up with steadfast assistance for anyone in need of a "knitting surgery."

Breathing new life into the knitting industry with their "crazy sexy wool," perfect for chunky scarves or snoods, Wool and The Gang adds Alpaca to their collection next month, which makes a good pick for softer items like beanies or baby clothes.

The joy of knitting advocates even created the faulty pattern, a ripped style design highlighting instead of hiding those dropped stitches—the fortunate result of stylist Nadège Winter’s unsuccessful first attempts at knitting her own scarf.

Check out more images after the jump

Wool and The Gang
98 Thompson Street
New York, NY 10012 map
tel. +1 212 966 9266