Cool Hunting

Extending his brand of irreverent eclecticism, Bernhard Willhelm's new line introduces his multi-referential fantasy to a sportswear collection called Keep It Unreal.

Including leggings and coordinating tops covered in psychedelic radiating lines, "bad taste" t-shirts depicting images like a bikini on fire and oversize mesh tunics emblazoned with African mask-inspired graphics, the pieces stay true to Willhelm's wildly playful, boundary-pushing style while simultaneously exploring a new concept for the designer—one of everyday leisure.

The lower-priced line comes as no surprise for the fast-rising Royal Academy of Antwerp graduate, who counts legendary fashion designers such as Alexander McQueen and Vivienne Westwood, whom he assisted once completing his degree, among his fans. (Click on top image for enlarged view.)

To purchase the designer's first ready-to-wear collection, visit the Someday store in Melbourne, one of two boutiques to carry it outside of Japan.

For more on the avant-garde designer, check out a revealing interview with Willhelm at Hint Magazine.