Cool Hunting
On a recent morning this Summer I had a chance to explore some unknown areas of Central Park and test the latest footwear from Timberland Mountain Athletics, a relatively new division of the New Hampshire-based footwear brand. Hosted by Jay Steere, Timberland's VP of Product Management and guided by Maia Josebachvili, founder of Urban Escapes, we explored the northernmost portion of the park which features waterfalls and some great bouldering spots. Talking about footwear design while getting some fresh air was a welcomed change of pace.
I wore a pair of Infernos (pictured above) which were light, comfortable and supportive on the various terrain. To make this great all-around outdoor shoe more sustainable, Timberland created outsoles made from Green Rubber™—a material comprised of 42% recycled tire scrap. The strength of the upper comes from a virtually seamless frame which provides full support but leaves room for breathable material. The Run Offs, coming in Spring 2010 (pictured right), show this combination more clearly.
With an increasing range of product for both men and women, Timberland Mountain Athletics is bringing a smart, sustainable and well-performing product to the outdoor market. Pick up a pair from Timberland for $125.
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