Cool Hunting

Purveyor of provocative suiting Social Suicide brings their refined tailoring to NYC's Lower East Side, opening tomorrow alongside fellow innovative designers for the "Wish You Were Here" boutique swap.

Taking up residence for just under a month (see details below), Social Suicide represents Carnaby's Newburgh Quarter in the transatlantic exchange of independent boutiques taking place between the two Bohemian neighborhoods.

While most labels are offering up the goods from their Autumn/Winter collections, the irreverent duo behind Social Suicide knows their AW09 collection "would be just too damn woolly and hot."

Instead, complementing NYC's summer heat, their current summer collection aptly entitled The Beaufort Scale—steps in with a brilliant mix of colors and fabrics reflecting the season's meteorological conditions.

While the temporary LES boutique only houses their clever menswear, they will finally include the ladies this year, reworking their classic looks to fit a woman's shape and style—and making the pop-up the perfect opportunity for women to familiarize themselves with the label.

For more on the brand and its irreverent designers, check out the Cool Hunting video.

Social Suicide Pop-Up Shop
20 August-13 September 2009
86 Orchard Street
New York, NY 10002 map