Cool Hunting
An homage to the city of New York and its avid bike riding community, fuseproject's NYC helmet caters to urban cyclists' fashion sense while promoting a greener environment.
The innovative two-fold design consists of a protective polystyrene shell on the inside, covered with a customizable soft fabric that attaches with integrated straps. Blending seamlessly, the cohesive design allows the wearer to remove the shell for cleaning and storage when not in use.
With this latest design, it seems that industrial designer Yves Behar has positioned fuseproject well within the ever-growing sustainability sector. This project, along with others like their recent PACT underwear collaboration, proves that eco-friendly products don't need to sacrifice quality, aesthetics or design prowess.
Not yet available for purchase, the City of New York NYC is currently distributing helmets at community events around the city.
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