Cool Hunting

Switching his tune from record label entrepreneur to fashion designer, My Cousin Roy, aka Roy Dank's new clothing line Wurst perfectly channels the downtown-meets-uptown feel.

Inspired by Vivienne Westwood's brazen Anglomania line, the quality of craftsmanship found in vintage YSL and Dior and the downtown demeanor of Glenn O'Brien's TV Party, as well as brief respites in upstate New York, Dank's menswear line mixes as many influences, and will likely garner as much popularity, as his series of Wurst Edits parties.

The sign of any good designer, Dank's attention to detail and choosiness make the line top-notch. Along with design partners Josh Clancy and Travis Stearns—a duo Dank met while deejaying in Minneapolis—the trio focuses on sourcing premium European fabrics to create a tightly edited collection of Americana-influenced wovens and sweaters, trimmed with sharp details.

The still-under-construction Wurst site launch will include exclusive music, mixes, art, design and editorial pieces, on top of where to buy their killer threads.

Hitting stores spring 2010, have a look at A Continuous Lean's interview with Roy Dank for a sneak peak at the best of Wurst.