Cool Hunting
Newly opened in Laguna Beach, CA earlier this month, 225 Forest brings all of Nike's action sports brands—Nike 6.0, Hurley, Converse and Nike SB—under one roof for the first time. The two-level space offers more than just a shopping experience, with the upper level dedicated to workshops (pictured below) where customers to customize products by appointment.
"Converse Ink," one of the custom services, allows visitors to print any one of dozens of artist designs available onto blank Chucks or t-shirts using a 3-D ink jet printer. The concept, which made its world debut at 225, also features exclusive footwear and apparel.
A NIKEiD Design Studio provides a one-on-one consultation on how to trick out Nikes online with advice on colorways, models, fabrics and other personalized options.
For Hurley fans, a sublimation machine heat presses exclusive graphics onto board shorts while you wait. All custom services purchased donates $1 to Laguna Beach High School's art program. To book, visit the 225 site.
See a couple more shots of the interior after the jump.
225 Forest
225 Forest Avenue
Laguna Beach, CA 92651 map
tel. +1 949 494 7907
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