Cool Hunting

A project codenamed "Square" is the brand new iPhone-based payment processing system that's currently being alpha tested at the also brand new Self Edge NYC. In addition to keeping the process paperless, Square makes check-out clean and easy. The innovation is in a small, plastic card reader that fits in to the headphone jack of an iPhone (or iPod Touch) and transfers the credit card's swipe data to the app (pictured, right). After the employee enters the amount to charge, the customer confirms by scrawling their signature with their finger and then either one enters the customer's email address to send the receipt to. The payment is processed by Square for a small percentage plus a fixed fee; the funds are transferred directly to the store's bank account, cutting both time and complexity on the processing side. The customer's receipt includes a map showing the location of the transaction which is handy for those who record, sort and file such things (pictured below).

While allowing anyone from a hot dog vendor to a bike messenger to process credit cards on-the-go, all we can say at the moment is that consumer to business transactions are just the beginning.