Cool Hunting
Using fabric and accoutrements from vintage dead-stock, Ludwig offers streetwear apparel with a twist.
Ludwig's new L.A. store, located on the outskirts of Chinatown, features tastefully done pieces for men. Stocked with classics like well-constructed nylon parkas (pictured right) and plaid button-downs for the Ivy League set (pictured below), they also offer the obligatory graphic-inspired tees and caps. Among the more casual gear is the coveted collection of super-soft jersey shorts and tees created from Russell Athletic fabric (pictured below).
Created by Mike Dytri of Subfreakie apparel fame, Ludwig is part of the movement—alongside Generic Surplus, among many others—making streetwear more sophisticated for a generation that understands and appreciates the aesthetic value behind the chosen materials and adornments.
The label's namesake references Beethoven, represented by a drawing of the composer fused with Malcolm McDowell's famous character. Ninety-five percent of the clothes are union-made stateside. Find the line at Ludwig's brick-and-mortar shop and local boutiques like Fred Segal in L.A. and Reed Space in NYC.
Ludwig
720 North Figueroa Street
Los Angeles, CA 90012 map
tel. +1 213 620 1066
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