Cool Hunting
CH friend and Google Labs Creative Director Ji Lee is up to his public art tricks again, this time with a new project he's calling "Duchamp Reloaded."
A riff on Marcel Duchamp's readymades, Lee recreates Duchamp's famed Bicycle Wheel, chaining them alongside other bikes on NYC sidewalks. Playing the concept up even more, he often positions them in front of galleries and museums where Duchamp's works might have been exhibited at one point. (Lee's "Bicycle Wheel" pictured top and below, Duchamps original "Bicycle Wheel" pictured above.) Lee comments, "In 1913, Marcel Duchamp took found objects from the streets and placed them in museums. Ninety-six years later, if Duchamp were alive, he may want to do the very opposite."
Check out our Cool Hunting Video on Ji Lee from the 99% conference talk for a bit of insight into how he works and what inspires him.
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