Cool Hunting

The Generic Man's All Things Generic pop-up store, housed inside Space 1520 (Urban Outfitter's concept mini-mall for indie labels in Hollywood), is anything but generic. Launching officially on 13 June 2009 and open until the first week of July, the L.A.-based label's dress and casual shoes under the Generic Man and Generic Surplus labels are elegant, stylish and the focus of the temporary boutique. The brand also invited a cadre of local artists to outfit their space which they filled with handsome Amsterdam Modern furniture, also for sale.

Generic Man's new collection features high-top, deck and wingtip shoes in canvas and leather for men and—for the first time—versions for women. The same 100-year-old factory in Portugal handcrafts the women's line from Italian materials, bringing the high standards of quality and well-made look to the ladies. At the launch party this past weekend, a white deck canvas shoe with perforations made for the Ace Hotel in Palm Springs caught shoppers' eyes and flew off the shelves.

The shoes are also available at Mohawk General Store in Echo Park, retailing between $58-355.

See more images after the jump.