Cool Hunting
B@ TV is a new platform (still currently in beta) created for virtual and vicarious clubbing. A pioneering web TV community, the channel broadcasts from every major club event in the world with exclusive content from the hottest international DJs—from WMC events to Deadmau5 in London.
Featured DJ Pete Tong says, "b@ gives fans the music we are playing unedited, uninterrupted and with all the interaction between the clubbers and DJ on the night." The website accomplishes this with cameras in the DJ box and on the audience, even offering a "clubber's confessional booth." It's the 360 degree clubbing experience without having to leave your armchair.
Taking clubbing to a new level of interactivity, the site allows members (you have to sign-up) to live chat, share their own content and even broadcast themselves to the community. The service enables communication with like-minded clubbers on a whole new level. Ray Smith, the founder of b@ TV explains that it "is not just clubbing on demand but an interactive community where members can re-live and share their experiences."
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