Cool Hunting
Freekibble was started by Mimi Ausland, a 12-year-old girl passionate about animals, and with her efforts and supporters, the site has raised 50 tons of food for needy animals in shelters to date. By working with founding sponsor Castor and Pollux Pet Works and using an interactive trivia game, the project raises awareness and provides easy and fun ways to help out.
The online game educates players about pet health and, whether they answer correctly or incorrectly, every click provides animal shelters with 10 pieces of kibble. So far the site has served over one million hearty meals.
Another way to help feed the hungry animals is by purchasing Mac and Cheese flavored dog cookies ($5) produced by Castor and Pollux, along with FreeKibble tees ($18) and cat food ($12). Each box of doggie treats purchased donates one meal to FreeKibble.
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by Julie Wolfson Just about a year ago, at the age of six, Oscar Youd made root beer for his science project. With some help from his parents Jessica and Tim, his project was such a hit at school that it spawned a new line of root beer called Margo's Bark. Made with all-natural cane sugar and micro-brewed in Los Angeles, the family named Margo's...
by Julie Wolfson Already on a roll with their t-shirts that raise money for good causes, Yellow Bird Project's recently-launched whimsical Indie Rock Coloring Book offers kids, and the music fans that care for them, many pages of fun and games. From the psychedelic cover of a hand drawing an explosion of instruments and swirls topped with a bird head to the 31 pages...
For pets to people with items from toys to organization, the new online boutique GSelect offers an array of carefully selected goods for the refined lifestyle. Beginning with their signature men's skincare line Gessato, the expanded collection includes a complete range of products for almost any need. A few of our favorites include the long-lasting Droog hippo doormat ($124) made from PVC and coconut...
Another season of the charitable virtual exhibition Summer Sexy is underway, bringing together a collection of of titillating works from contemporary artists selected by curators, other artists, collectors and "people who should know"—all proceeds of sales go to a variety of noble causes. Regular updates to the ongoing sale through 7 September 2009 make it easy to lay claim on some of the hottest...
Conceptually reinforcing the threat to certain species' existence, the Endangered Species Print Project creates limited edition prints of critically endangered animals directly correlating the number of prints produced to the number of animals remaining in the wild. Artists Jenny Kendler and Molly Schafer head up the project, lending each image their drawing talents and donating the net proceeds from each print to the appropriate...
by Julie Wolfson Electro-art rockers Of Montreal recently unveiled a t-shirt, featuring a cat sprouting George Washington and Ben Franklin heads in vivid Christmas colors, for the Yellow Bird Project to benefit the Saint Jude Children's Research Hospital. The bizarre aesthetics come as no surprise from a band that just last week shared the same bill with Dengue Fever and Grace Jones, filling the Hollywood...
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