Cool Hunting
In a new initiative taking art far outside the museum walls, MoMA sprinkled the Atlantic/Pacific subway station in Brooklyn with 58 reproductions from the MoMA collection. We got the chance at the press preview this morning to check out the "station domination," a temporary large-scale installation that includes the works of well known artists like Pablo Picasso, Jackson Pollock, Georgia O'Keeffe, Man Ray and plenty of others that are sure to inspire commuters jetting through on their way to the next place or entertain those who care to linger and peruse the collection.
Conceived by Doug Jaeger, founder of thehappycorp, the purpose of the underground campaign is to create a greater awareness of the MoMA collection housed at their Midtown location. For casual passersby, signs posted at payphones throughout the station instruct on how to dial the toll-free MoMA factline for audio information about the works, but planners can download the full audio commentary to iPods, making it that much easier to get a little cultured. In addition to the audio features, a customized project website includes a map and guide to the artworks.
Shutterbugs can add photos to the online gallery, via Flickr, which, if tagged with "MoMAAtlanticPacific," will be included on the official website.
MoMA Atlantic/Pacific
10 February-15 March 2009
Atlantic/Pacific Station
Brooklyn, NY 11217 map
tel. +1 888 939 6662
View more of Jeff Baxter's photos after the jump
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