Cool Hunting

Are redheads actually fiery? Are they a dying breed? Photographer Jenny Wicks answers these questions and more with her in-depth examination of red hair's history, what having ginger hair means in society and how it biologically occurs.
Beginning with a personal curiosity, Wicks' survey expanded into a full-on investigation. Along with her collection of photographs of 70 stunning redheads, she wrote a corresponding book that provides insight into the myths about gingers and includes the photographs from the exhibition and a 20 minute film. All of the proceeds from the various mediums go to the Cystic Fibrosis Trust, and the book is available for purchase from Amazon UK.
Root Ginger: A Study of Red Hair
Through 8 March 2009
Idea Generation Gallery
11 Chance Street
London, E2 7JB map
tel. +44 (0)20 7749 6850
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