Cool Hunting

Like The Standard Hotel itself, the three designers chosen to highlight the hotel's three locations with limited edition shirts are anything but ordinary. Contemporary artists Jose Parla, Eric Haze and Natas Kaupas took to the challenge by creating graphic tees that represent their personal street style and handwriting in each of the cities reflected on the front, which include Miami, New York, and L.A. respectively.

Parla, a Brooklyn based artist with graffiti roots, shows off his distinct technique of exaggerated script he mastered while rushing to tag various outdoor locations in his native Miami. If possible you should stop by his first NYC solo exhibition at Cristina Grajales Gallery, which features Parla's densely-layered paintings he calls "psychological maps" or watch him in action in the Cool Hunting video.

Representing New York is Eric Haze, legendary graffiti artist and graphic designer. Renowned as one of the earliest creators of streetwear clothing, Haze also boasts a resume that includes the iconic early hip-hop logos for Public Enemy and MTV, as well as album covers for the Beastie Boys, most notably his handwritten text for the cover of the Beastie Boys Check Your Head album, one of the most imitated handwriting styles to this day. His customized Lotus Exige created to help celebrate the 10th anniversary of the Sony/Playstation game "Gran Turismo" is currently being auctioned on eBay to benefit Studio in a School, a New York non-profit that pairs professional artists with children.

Rounding out the collection is accomplished graphic artist and 'Dogtown' skateboarding legend, Natas Kaupas. Besides being Quicksilver's global creative director and an original street skater, Kaupas is the perfect person to design the L.A. font for the limited edition series with his long line of art direction and graphic design for such companies as Santa Monica Airlines, Element, Vita, Etnies and his own board company, Designarium, in addition to being featured in one of the most famous skateboarding films of all time "Streets on Fire".

The shirts can be found on The Standard's online shop for $55 each.