Cool Hunting

Barton Perreira is a different kind of eye wear label. Unlike other luxury goods that have been getting a bad rap lately (and for good reason) the Los Angeles-based brand keeps it discreet. Now I don't know how you roll, but we don't know many people who enjoy covering themselves head-to-toe in someone else's initials. Yet for some reason designers think that diamante logos and monogrammed tapestries are the best mediums to communicate their brand.

So it's just as well LA based eyewear label Barton Perreira doesn't play by the rules. Starting out less than a year ago, you won't find their designs getting over-excited by insignia. Instead, these guys hand make their frames in Japan to rely on precision, fit and design. And that's the way it should be.