Cool Hunting

350.org: Global Warming Animation by Jacob Resneck

Author Bill McKibben, whose 1989 book "The End of Nature" was one of the first to warn us of the threats of climate change, has helped launch a 90-second animation that's put the spotlight of where we need to be if human civilization is going to survive.

Once upon a time, before industrialization, before coal-fired power plants spewed carbon dioxide into the atmosphere that's precipitated climate change, there was a number. That number, 275, was the parts per million of carbon dioxide in our atmosphere.

Flash forward more than 150 years later, that number has risen. The earth is hotter and we're in trouble. We're up to about 387 parts per million and that's not good. At least not in the sense that a seven-foot rise in sea levels would make Manhattan and Hong Kong into a SeaWorld might be problematic for some.

Based on the most up-to-date science, our goal to avoid that kind of global catastrophe is to get our carbon dioxide number down to 350 parts per million.

“We now in the last year have that number,” McKibben says, “and it's probably the most important number in the world.”

To McKibben and Company's credit, the video sends the message without words. That's useful as this global problem transcends language, culture and country. So watch it and spread the word.

Tools
Print
Email
Save / Bookmark
fShare Share
Permanent link
Sphere It
This entry posted on 24 October 2008 at 12:46 PM
Related Entries
Advertisement
Trollback+Co: Things We Think About Before Sleep
Trollback+Co, a NYC-based visual and conceptual creative studio, is responsible for some of the most cutting-edge video and motion graphics around. They're the team behind the visuals in the lobby of the Frank Gehry-designed IAC headquarters in NYC, the largest high-res video wall in the world. More recently they challenged their designers, Tetsuro, Peter, Anna, Paul, Emre, Christina and Tolga, to create short films...
Muto: An Ambiguous Animation Painted on Public Walls
Blu has created one of the most incredible stop-motion animations I've seen. Painted on walls in Buenos Aires and Baden over this past winter, the piece features a black-and-white creature that morphs into various blobby forms. Starting off as a multi-armed monster, it constantly shifts with the most consistent tropes involving head changes—from spiky to cubed to round, etc. and sometimes devouring/birthing itself. There's...
Duelity
Created by Vancouver Film School students Marcos “Boca” Ceravolo and Ryan Ulrich, Duelity is a pair of short animations that describe the beginning of time from a creationist and evolutionist perspective. An ironic take on the subject, Duelity tells the creationist's version of the beginning of the universe using the language of science and presents the scientific cosmology of evolutionists using Biblical lingo. Beautifully...
VIS/ED: Beautiful Decay Video Festival
Beautiful Decay got together with Brand New School, The Happy Corp Global and yours truly to put on a video festival, that they're calling VIS/ED. Showcasing the kind of creative, short-format video that's making waves in our visual landscape, VIS/ED will take place next Tuesday, 20 November 2007 at 7pm at the Anthology Film Archives in New York City. (Click the flyer at right...
Recent Cool Hunting Videosview all Cool Hunting Videos
Advertisement
Advertisement
Recent Entries

Raeburn Design


Architectural Clothes: Interview with designer Nahum Villasana


GeniusRide Smart Car Rentals


Cole & Son Fornasetti Wallpaper


Seriously Funny Gifts


A Field Guide To: The Stamps Of The World


Entermodal Pop-Up: Factory


Lego Hip Hop Album Covers


Laguna Nursery