Cool Hunting

In God We Trust Boutique
SoHo's latest additon, In God We Trust, opened 1 May 2007, and perfectly translates the curiosity/antique shop essence of its Brooklyn predecessor. Closet-like racks bear clothes and accessories by Ritten House, Shennan, Kristen Coates, Beard and Bangs, Harvey Hats, M. Carter, and Shara Porter—designers with a homespun aesthetic much like the In God We Trust label. And as for the much–loved In God We...

Project No. 8
Elizabeth Beer and Brian Janusiak's new Chinatown venture, Project No. 8, yields a new breed of concept boutique. The eighth of the pair's collaborative endeavors, the store's initial offering includes a wide range of international and local designers, including Boudicca, Tucker, Anuschka Hoevener, RO-BERT, and A Dètacher. Found objects like the "perfect weight pen" from Kaweco, a German pen manufacturer, add an element of...

Renzo Rosso: Diesel Planet Store Fifth Avenue
Fresh off a smoke, Renzo Rosso sat down with us to answer a few questions about Diesel's newest and largest Planet store on swanky Fifth Avenue in NYC. Looking more Mick Jagger than his revered neighbor Armani, it's clear this store is more rock'n'roll than Rockefeller. Located at the corner of 54th Street, the doors open today, just four hours before Renzo bares his Fall...

A.R.C. Sports Store
Of streetwear pioneer Alife's many 2008 accomplishments—which include fresh collaborations (see their Lacoste Polos and the Parra x Patta sneaker for a couple of our favorites) and stores opening in Tokyo and Los Angeles—what might be the most significant for the seven-year-old brand is the introduction of their new NYC retail location, the A.R.C. Sports Store. Opened Monday directly across the street from their...