Cool Hunting

Spyker Collection by Ami Kealoha

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by Tamara Warren

This season, Dutch luxury automaker Spyker expands its automotive aesthetic to apparel, accessories and fine art prints with the Spyker Collection. And what an aesthetic it is.

In 1898, coachbuilders Jacobus and Hendrik-Jan Spijker crafted their first car in Amsterdam, laying the foundation for Spyker, the Dutch car company that continues to make bespoke, high-performance super cars for select clientele. The latest Spyker creation, the C8 Aileron, was revealed at the Geneva Motor Show earlier this year and debuted at the British Motor Show this summer.

"Designing a car, however, is more than creating a shape. It is creating a shape with the right proportions." That's the brand perspective according to Spyker—cars in which every part has a function. Spyker takes practical form beyond the utilitarian in breathtaking exotic sports cars with sinuous, sloping lines. Using lightweight aluminum and cues from jets, Spyker hand makes cars authentic to the individual customer. Owners even have their own webpage where they can chart the development of the car.

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Spyker-branded gear may be a far cry from a Spyker itself but we can always get behind some ultimate fandom and we actually think the products hold their own. While the Spyker Chronoswiss Pilot Watch Double 12 Platinum is best-suited for the big spenders, priced at €38,675 ($49,495), more moderate admirers of the collection can settle for the €5 ($6) lanyard celebrating Spyker's brief Formula 1 presence. Fine apparel is a way to literally wear your love for the brand on your sleeve and with dashing sartorial cues from the sports car circuit, it's a style statement too. Purchasing Spyker gear requires registration on the Spyker Collection Webshop and all products are produced in limited editions.

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This entry posted on 14 August 2008 at 12:11 PM
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