Cool Hunting

by Kyle Small

Tokyoflash is famous for making unique and unusual watches, pushing the limits of time telling. We often find the light shows a little too flashy but the mix of retro styling and an innovative display make the Zero-G appealing. With a sleek and slender profile, you might not have the hardest time telling the time (although it still takes a little getting used to) but you will have fun doing it.

From the body to the mirrored LCD face, the Zero G has a simplistic design that carries through into the display. An arm (like most analog watches) points to the hour and a segmented curve around the edges marks the minutes. All in all, telling the time isn't much different from regular watches, it just takes a little practice. (It's nothing like some of Tokyoflash's other watch designs, where you basically can't read the time without a manual.)

Besides the LCD display, the Zero-G wields a surprisingly sophisticated frame. In either black or silver, weighing in at just 60 grams (a tad over two ounces) and built around a strap that's barely thicker than a dime, the waterproof beauty is both uncomplicated and at the same time everything you need in a watch.

It's available from Tokyoflash for ¥9,800.