Cool Hunting

Tallulah Rendall's Viral Vinyl by Leonora Oppenheim

TallulahsVinyl.jpg

When releasing a single in these digitally-enhanced yet nostalgia-hungry days, the question is often whether to go romantically retro on vinyl or to keep up with the times and opt for the free download? The British singer-songwriter Tallulah Rendall clearly couldn't decide, instead opting for both. Next week Tallulah will release "Only You," the first single from her upcoming album Libellus. Her ingenious little plan marries the pleasure of the physical object with the immediate satisfaction of the digital.

The idea of the viral vinyl is that each person who walks through the door of Bush Hall on 6 August 2008 will receive the vinyl single wrapped in beautiful artwork with a little story attached. Each record comes with a unique download number that the recipient can then pass onto friends. Tallulah says that she likes the idea of making the process of releasing a single "more magical, whereby each owner becomes involved and feels special. The people whose code gets used the most will receive a free album when released."

We love this creative viral marketing concept which packages old and new technology together, taking advantage of the benefits of both. Oh, and by the way the music is pretty good too! To download your own copy of "Only You" starting on 6 August 2008 click on this link.

Tallulah Rendall
6 August 2008
Bush Hall
310 Uxbridge Road
Hammersmith, London
W12 7LJ map
tel. +44 (0) 208 222 6955

Tools
Print
Email
Save / Bookmark
fShare Share
Permanent link
Sphere It
This entry posted on 30 July 2008 at 11:20 AM
previous entry
Three Na Massa
next entry
Mari's Brownies
Related Entries
Advertisement
Harlem Shakes: Technicolor Health
If one were to throw a rock in the western part of Brooklyn, it'd likely hit the supporting member of some transplanted indie rock band. With everyone and their mother's band relocating to the borough, it presents a problem for a five-piece, guitar-driven rock band like Harlem Shakes to rise above the fray. They may get their chance with "Technicolor Health", the band's debut...
The Journal of Popular Noise Fall/Winter '08 Events
If CH was ever to go print, we'd like to think we could execute it with the same thoughtful elegance as the semi-annual audio magazine The Journal of Popular Noise, which is why we're excited to be sponsors of the latest issue's launch. This time around the limited-edition (only 300 are made) and letter pressed publication includes Climax Golden Twins, PWRFL Power and Linda...
The Walkmen: You & Me Benefit Release
The Walkmen's new album You & Me has already been one of our oft-played summer albums. A couple years in the making and already getting a more positive response than their last release, the band's trademark lilting vocals (with appropriate nods to Dylan) and soaring arrangements make a good soundtrack for afternoon sailing or lazy bike rides. With the news of the $5 digital...
Tallulah Rendall
Currently making quite a murmur on the London music scene is Tallulah Rendall. This singer-songwriter has been quietly honing her craft over the past few years, playing the odd festival here and there, but it wasn't until she was invited by the legendary Shirley Bassey to sing at her 70th birthday party last year that things really started to take off. Last week Tallulah...
Recent Cool Hunting Videosview all Cool Hunting Videos
Advertisement
Advertisement
Recent Entries

J. Howells Werthman: We Are Making Plans


PhoneSuit MiLi Pro Video Projector


iPhone HP Calculators


Society6


Bedol Eco-Friendly Water Drop Clock


Context x Kicking Mule 1980 Hand Dye Jeans


Liquid Image Camera Goggles


Interview with Erik Madigan Heck of Nomenus Quarterly


Photographer Julia Fullerton-Batten