Cool Hunting
Brazilian designers are learning the importance of branding outside the apparel world. The limited-edition Band-Aids that Alexandre Herchcovitch (who already has a signature linens line in his pocket) designed for Johnson & Johnson and released a few weeks ago saw people practically looking forward to getting boo-boos in order to have an excuse to wear the stylish cut protectors. Now São Paulo designer Fabia Bercsek is locking in her name with outsiders of fashion via two specially created mini locks she's done for the international hardware company Papaiz's Fashion line. Befitting her association for coming up with original prints, she created an animal skin-style design to match her Summer 2009 collection and a pretty, floral scene that references Japan in homage to the centenary mark of the Japanese immigration to Brazil. Having the key to style doesn't seem to be too difficult when equipped with these.
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The reigning queen of plastic injected shoes, Melissa, is now set out to conquer the world with more designer collaborations and a global push. While the sneak peek at their summer 2009 line will get hearts beating with excitement, the bigger news is that it's making a push to capture more female suitors by pushing Melissa as a global brand with a soon-to-come online...
Whether it's 10 or 50 already cramming your drawers, we know your addiction for t-shirts refuses to be abated. At least Fiat thinks so. As part of their strategy to stay on top of the automaker market in Brazil (in which they've been wearing the crown for several years), Fiat's been hooking up with national and international designers for seasonal runs of tees that...
Brazil's plastic footwear company Melissa, whose latest new collaboration was with none other than the Grande Dame of British fashion, Vivienne Westwood, is keeping it coming with some other exciting models in its upcoming Winter 2008 collection that deserve spotlights. It's proof in the plastic that the mania for their candy-scented shoes—much of them done in partnership with major designers—will once again go unrivaled....
Sustainability comes in all colors and forms these days, but rather than fall for the clever marketing of a product that purportedly saves the environment, Rio de Janeiro’s Amazon Life really hits the heart of sustainability by being aware of the people that can benefit from our consumerism. They just introduced their new line overseen by Brazilian design house Oestudio—a new direction for the...
The Brazilian outpost of Paris-based creative group Surface to Air just launched an impressive collection in their store from the post-graduate class of São Paulo’s FAAP, a renowned fashion design school in the city. Under the tutelage of their professor Jum Nakao, a respected Brazilian designer, eight students conceived and designed a collection that taught them not only about the details behind design itself...
At the Alexandre Herchcovitch show at São Paulo Fashion Week, the diamond patterns, gold and fluorescent hues he used on sneakers caught my eye. After the successful show, while everyone swarmed the designer backstage, I was able to get a few pics of the hi-tops as they were being put away (click images for detail). While I don't know much about them except that...
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