Cool Hunting

Alternative is making an admirable effort in the ongoing battle over basic cotton knitwear primacy. Tne particular item we're enjoying is the Pima Scarf. Rarely considered a summertime accessory, this single-layer cotton scarf is light enough to wear on balmy July evening. At 88 by 16 inches, the on-trend neck wear is extra long, too, and wider than most. Incredibly soft, it can be worn numerous ways. The Pima Scarf comes in six different colors, each costs $20.

You can also take a look at the last time we covered Alternative.