Cool Hunting
The age-old sport of BMX Racing is “premiering” in the 2008 Summer Olympics and to celebrate Nike teamed up with BMX Hall-of-Fame inductee, Bob Haro, for a show entitled "Lighting Bolts." Recreating his original BMX number plate as an artist canvas, Nike brought together pioneers, cultural icons, legends, and the future generation of the sport to celebrate four decades of BMX.
The show opened 13 May 2008 inside an abandoned petroleum tank (pictured below) in the 798 Arts District of Beijing, featuring art, a full BMX course and a few theater-size screens that looped footage of four decades of BMX.
All artwork will be auctioned off this summer to help action sports foundation The Land of Plenty as they introduce at-risk youth to the world of BMX. (More pics after the jump.)
Also on Cool Hunting: Nike 706: 100 Innovations





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