Cool Hunting

David Saunders, a fine artist in a past life who previously dabbled in tees, has brought his impeccable eye for color to an industry still recovering from its excesses. And he pulls it off with aplomb.

Placed in London's exclusive, Dover Street Market, his kaleidoscope collection manages to go beyond the youthful addiction with standing out, and makes fluoro impossibly sophisticated. It's an exciting collection from a methodical designer who has a keen grasp of humor. As he says, "the design process and the print process begin to collide. There is a wedding, we have cake, and then there is a bit of dance. But the courting is where things come together."