Cool Hunting
Award-winning London based illustrator Von has long been a CH favorite so when he decided to launch a range of tees and totes we grabbed the chance to find out more.
Why did you decide to brand into fashion now?
As much as t-shirts have been done a million times before I still get
excited when I come across a really nice design printed up beautifully
on a t-shirt. The opportunity to try and translate my work onto
apparel was just too much to resist after a while so I hunted down a
really good screen printer in town and got to producing the t-shirts
and totes. Each one is screened by hand so it has a really nice sense
of craft about the print, each varies slightly in tone with its own
identity—a quality I was determined to carry through from my
illustration to apparel.
How many different prints will there be?
These are the first two (right) in a series of prints I intend to release.
Is it limited in range?
These designs are not. But I definitely want to release a limited set
at some point in the future. I would really like to make the most of
my screen-printer's technical knowledge and do something very special
for that.
And where can we get one?
Currently the apparel is available only from Shopvon, my online store, which ships
worldwide. I am in talks with a few key retailers here in London at
the moment with regard moving onto the next stage, off of the web and
into the real world.
Also on Cool Hunting: Hellovon at Espeis, SVSV: Sartor's Habit, Vonhideki
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previous entry All My Pretty Ones |
next entry A Paper Tiger |
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The Pharos Project
Hank and Matlok
Neon Shoes
Radio Village Nomade
Ghostly Swim: Interview with Sam Valenti
Creative Index
Interview with Maarten Baas
A Paper Tiger
Von Totebags and T-Shirts
