Cool Hunting

Some might recognize Lost at E Minor from their frequent contributions to CH, but they also host their own site that covers trends and pop culture from all over the world. The page recently underwent a big overhaul. I was able to speak with founding editor Zolton Zavos, whose desk is conveniently next to mine at Cool Hunting HQ.

What led you to create Lost at E Minor?
My brother Zac and I set it up in 2005. I was a pop culture magazine editor and he was an IT consultant, and we wanted to work on a project together. It began as an email to some friends and we launched the first website off the back of that a few months later, just archiving old issues of the newsletter. It became a proper blog in mid-2006 and has grown since then to its newly-designed state, which we launched on Monday.

What's new about the site with the relaunch?
A totally new look. New features that enabling visitors to select the color of the site and choose the banner that runs at the top of the site. A new What You're Doing section, where readers can tip us off on what they're up to; a new middle row with What We're Doing boxes. We also now have a forum and an online store.

What's your criteria for including things on the site?
We have a team of around 15 writers all seeking out new discoveries in music, art, fashion, photography and other creative endeavors. There is no criteria for inclusion, other than we think it's interesting and original.

How does the new store work?
The store is an extension of the site, so we choose items to feature from the site that we think our readers will be interested in owning. It's still early days in terms of stocking it, but we have some awesome t-shirts and ties up there and some really fun jewelry, amongst other goodies.

You're located in New York now, has that effected the things you're interested in or the content on Lost at E Minor?
I'm in New York, but my brother is still in Sydney, so we have the best of both worlds! We cover things we like from all over the world, and our writers are scattered in different cities, so geography isn't really an issue. Though it's nice to be immersed in the cultural scene of NYC.