Cool Hunting

Swedish workwear-inspired clothing label Dunderon last week relocated their one and only retail outlet in the U.S. to a more permanent home in New York City's Soho district. Conceptualized by menswear design director Carlos Salazar, the handpainted pine plank flooring and traditional wainscoting recreates a sundrenched Swedish cottage.

With a full range of men's and women's clothing, along with a few exclusives from their men's workwear collection, the store offers a lot while maintaining a spacious feel. Overcrowded or dishelved racks don't exist with everything, including cabinetry, shelves and table, strategically placed to offer a pleasant and calm shopping experience—a welcome change in the often hectic shopping district.

Founded in 1997 by a carpenter, Dunderdon's mission has always been to create clothing for modern crafts people who appreciate superior construction and intelligent design. With timeless cuts and some urban tailored tweaks, their Workwear and more street-friendly Sportswear line maintain such ideals. Men's blazers, vests, sweaters, scarves and ties blend function and minimalist style, while the women's dresses and blouses are dainty and cute. If you're in the area be sure to check out the whole Dunderon collection at their new U.S. base, or you can always check out and purchase items from their online store.

Dunderon
25 Howard St
New York, NY 10013 map
tel. +1 212 226 4040