Cool Hunting

Last week we had the pleasure of visiting Burton's New York showroom where we got a sneak peek at the forthcoming 2009 collection, which had plenty of exciting new additions. The most consistent theme throughout the new line was green engineering. Making a concerted effort to lower their environmental impact, Burton's efforts can be seen in the many recycled materials going into their apparel.

One interesting example of this philosophy isn't even part of the line. We left the showroom with a complimentary clipboard attached to various press materials (primarily on DVD, to avoid the wasted paper). Upon further inspection, the clipboard was constructed out of a sliced up snowboard. Instead of scrapping used boards, Burton repurposed them into handy clipboards. Although it's currently not slated for mass production, we think it'd be an excellent addition down the line. (Also, in case you're wondering about the Burton products you can buy, don't worry. We'll be covering the actual goods very soon.)