Cool Hunting
by Jason Wilson
This week, Greg Armas, former master of L.A.'s Scout, braves the NYC retail wilderness equipped with an aptly named bridle, Assembly. An avid vintage collector and former gallerist, Armas compiled an attractive collection of classic and contemporary men's clothing, antiques and vinyl in a bold attempt to disseminate a style rather than singular must-haves. Ksubi fishnet-knit sweatshirts blend perfectly next to a vintage black-velvet waistcoat, hand-painted with a pointillist stagecoach motif. A bright pair of kente cloth sneakers rests above a rack of Endovanera jackets.
Armas plans to elaborate on his particular brand of retail authenticity through a series of collaborations. "I'm excited about working with a lot of the designers on projects exclusive to Assembly that reach beyond clothing into objects, music and the obscure," he says. Though the store will also host a rotating exhibition of women's accessories, this gathering is essentially just for the boys. Read more.
Assembly New York
174 Ludlow St.
New York, NY 1002 map
tel. +1 212 253 5393
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