Cool Hunting

After 10 years of designing accessories and garments for major snowboard, streetwear and other youth driven companies Oli and Mer Van Roost, two Belgian-born twins now living in Montreal Canada, have launched a premium brand which is entirely their own. "By having 100% ownership of Bruxe, we are able to make the proper decisions and take the proper risks to make this brand grow at the right rate and in the right accounts" stated Oli.

A lot of care and dedication went into their inaugural collection.The first taste comes in the form of a five-piece backpack and bag collection offered in an Ultra Black color way featuring a mix of black canvas and black laser cut patent leather with black logos.

The collection will be sold in Canada, the U.S. and Japan through a carefully selected network of retailers who they feel will best represent the Bruxe brand. Look for the packs to hit shelves in early August. For more info visit their website.