Cool Hunting
With much excitement, we bring you an exclusive first look at AMP's new winter '08 collection. The São Paulo street clothing brand that can find no haters took action after encountering a few inspiring subjects. The designers turned to Claude Levi-Strauss' "The Raw and the Cooked," (a book explaining his theory for understanding mythology after his research on South American Indians), the world record Joey Chestnut broke in NYC when he ate 66 hot dogs in 12 minutes and, totally unrelated, the Rubik's cube.
It's hard to see how exactly these translate onto the clothes, but it's beside the point. The prints are still iron-strong and the styles still distinct. Take that, New Rave. I especially love the boxy backpack with argyle-like print, which is repeated in the girls' jumpsuit or guys' blazer. (Click images for detail.)
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Helen Rödel is positively masterful at knitwear. The crocheted dresses made under her signature Rödel Latin America line are carefully constructed by hand, with no help or finishes done by a sewing machine whatsoever. This obvious dedication to quality that is only surpassed by the design of the dresses themselves is what makes her one of the most promising underground designers in Brazil I've...
Only a little more than six months old, Brecho Luxo is causing somewhat of a sensation with the fashion cult here in São Paulo. Founded by Paula Reboredo and Gil Franca, who run the São Paulo street fashion blog Freakstyle with journalist Maira Goldschmidt (that we told you about last year), opened the vintage store with a fabulously edited selection of clothes and accessories...
Based on the consistently fresh cuts and minimalist feel, you'd think AMP (A Mulher do Padre) was new to the scene. But the São Paulo-based label known for styles more akin to edgy Japanese brands is in its lucky 13th year already and only recently really beginning to gain ground with the factions they want to convert: 20- and 30-somethings who no doubt take...
Nearly 50 collections and a full week later, São Paulo Fashion Week closed yesterday with Ellus' 2nd Floor summer/winter 2008 line. (Pictured right.) An international brand built on its denim reputation, there's definitely a more youthful spirit in its sibling collection. The trends seen in the earlier shows—an abundance of sequins, metallics, neons, cuts and fabrics that played with movement, and solids, especially black—continued here...
Yesterday was the start of the current São Paulo Fashion Week, which got off to a strong start but is quickly building an exciting feeling of anticipation for what's to come in the next few days before the event ends on Tuesday. A few trends are already apparent for the summer 2008 collection (or winter 2008 in the Northern Hemisphere): small, strapless dresses; lots...
At São Paulo Fashion Week (SPFW) a kiosk stocked with tees caught my attention. Yet another project that creative team ag407 has its hand in, one of the firm's partners told me that they had come up with the idea to mimic the "bancas" or newstands of São Paulo. The pop-up version at fashion week was based on six other Banca de Camisetas that...
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