Cool Hunting
by Jason Wilson
Come April, Earnest Sewn, the premium denim purveyor, is devoting its Back Room space to the patriarchal eyewear company Moscot. The new installment will launch the two brands' collaborative collection of co-branded Buffalo Horn Moscot Lemtosh frame specs. These one-of-a-kind styles are designed with real glass and colored lenses just as they were 70 years ago. And for bragging rights, each pair will also be numbered for authenticity.
"What attracted us to Moscot is their rich New York City heritage and design aesthetic," says Scott Morrison, founder and designer of Earnest Sewn. Mr. Hyman Moscot opened his first store at 94 Rivington Street in a not-even-close-to-gentrified LES in 1915. To commemorate Mr. Moscot's first entrepreneurial gambit, Earnest Sewn's 420-square-foot installation space will be designed in homage to Moscot's first location, a shop that once gave the gift of sight (and style) to Buddy Hollys, Johnny Depps, and plain old ladies alike. In April, you can see for yourself.
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