Cool Hunting

Just when we thought they couldn't possibly fit any new music festivals into Barcelona's already beat-filled summers, we hear that the organizers of Summercase, Sinnamon Productions, will introduce Daydream, a new one-day festival. What's more, they secured Radiohead's only date in Spain this year. This is no mean feat since Radiohead's been getting serious about their envrionmental footprint and are loath to tour, restricting themselves to only a few shows in Europe this summer. How did Sinnamon get them on board?

Aileen Morrisey told Petz Scholtus of TreeHugger. "Radiohead were very concerned about touring this year, and have been working for a long time on how to reduce their carbon footprint. For our Barcelona festival, they asked us to supply them with information such as the details of public transport to and from the venue and also the city of residence of each ticket holder, in order to calculate the potential distances traveled. The Fórum site in Barcelona is very well connected, with metro, bus and tram lines stopping directly outside. There is also a huge south-facing solar panel at the site which generates electricity and reduces emissions."

It's good to see that it now pays to be green in the music industry with festival organizers taking action in order to attract the big names. We hope others will follow in Sinnamon's reduced footsteps. Look out for the developing Daydream lineup on MySpace—now that Radiohead's confirmed it's sure to be a stellar show!

Daydream
12 June 2008
Parc del Forum
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