Cool Hunting

In his 9th season for Umbro, Kim Jones' upcoming Spring and Summer 2008 is yet again a collection of bright colors and subtle twists. His street-ready athletic wear takes a cue from what's to come, including the World Cup 2010 in South Africa, showing up in a few colorways and graphics used throughout the collection.

Using bright colors and prints in unexpected places, Jones lends a new dimension to his sneakers. One of my favorites, the Gamba Feather, features a black-and-white feather print on the lining of the shoe (above left). Taking a page from the classic soccer (football) cleat design—after all Umbro is a soccer company first and foremost—the Gamba Feather features a fold over tongue to cover up your laces and show off the print a bit or you can just flip it up to go with a more minimalist look.

Mr. Jones also uses the sole for African-inspired designs, like on the Runner Lo Vivafrican. Underneath a clear rubber sole, the detail should last past a few months or at least until you wear through the first layer.

We're glad to see that Umbro has also held onto popular classics such as the Woven Leather and Runners but I like the new offering of Crayola spectrum colors too. Also new, for the first time the line offers shoes specifically designed for women (rather than just men's sneakers in women's sizes). Named Kimberly, a pointed toe lends a feminine touch which also makes for an original new look for the collection.

Accessories continue to become a more substantial part of his collections, my favorites being the Vivafrican and Feather Print Balls. The bags and wallets are also worth taking note.

Keep a lookout for the collection in some department stores and specialty boutiques come springtime, because it's sure to go quick. More images from the collection after the jump.