Cool Hunting
Out of East London, the-affair is not just another t-shirt label interested in fashion. They do a good job blending social commentary and design to create a statement that goes deeper than the typical tee.
Exploring themes like the futility of religious intolerance, Muslim Jesus (above left) just looks like another image of Jesus, but take a closer look and you'll notice that Islamic crescents make up the image. Their MiniLuv t-shirt (above right) is another take on our present cultural paradigm. Taking references from Orwell's 1984 and the Ministry of Love, the t-shirt comments on the Big Brother attitude of late.
Each design is printed on American Apparel t-shirts and limited to a run of 200, so head over to the-affair quick and get yours for £25.
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