Cool Hunting
Rising from the underground ranks, Amsterdam-based artist Parra Rockwell's new tees are the latest proof of his current spot in the limelight.
The shirts feature the same bright, unusual palette that made top companies like Nike and Volkswagen hire him, also landing the rising artist gallery shows in recent years. In fact, Rockwell's first NYC show this past summer at Reed Space was a big success and for good reason.
Simple and bold, his colorful typographic work is my favorite, along with the retro curves and playful themes of his illustrations. "Crap", "Rainy Bench" and "Well" are perfect examples from his latest collection (pictured above, from L-R). All six of the designs follow the same color scheme and are available at Rockwell Design for €35.
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